“I think it comes down to, just frankly, business,” said John Simson, the program director for the business and entertainment program at American University. The next year, Spotify spent nearly $200m to acquire the Ringer and its suite of popular podcasts, such as “Binge Mode,” “The Press Box” and its founder’s “The Bill Simmons Podcast.” And, of course, it reportedly spent more than $100m to acquire exclusive rights to a single show: the extremely popular, rabble-rousing “Joe Rogan Experience.”
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